Destination Management Organisation, WISATA II

Project completed

The project?s overall aim is to contribute to Indonesia?s economic development through sustainable tourism. Geographically, WISATA II will focus on three new destinations: Toraja (South Sulawesi), Wakatobi (South East Sulawesi) and Tanjung Punting (South Kalimantan), while phasing out support to Flores.

Country/region Topic Period Budget
Indonesia
Sustainable trade
15.10.2012 - 30.06.2018
CHF 8'100'000
Background

Tourism is Indonesia?s most important non-oil/gas source of foreign exchange after timber and textiles. It is expected to continue to grow, stimulating economic development and income. Tourism has the potential to create employment and income and to stimulate pro-poor impact in economically disadvantaged regions, if the respective concepts and strategies focus on participatory processes and the integration of the local population and inherent potentials for tourism found within these regions.

Objectives

The overall objective of WISATA II is to "Contribute to economic development of Indonesia through sustainable tourism, which creates employment and income to improve the livelihood of the local population." WISATA II aims at achieving impact in four key areas. Firstly, targeted destinations are more competitive and generate more high-yield arrivals with increased average length of stay and increased average daily spending, of which more is retained locally. Secondly, tourism results in socio-economic and environmental benefits in target destinations. Thirdly, local communities are empowered, leading to recognition and active participation in tourism development. Fourthly, the formal tourism-related education and training systems is oriented towards industry needs.

Medium-term outcomes

Outcome 1: Effective Destination Management and Tourism Services in target destinations are available to improve destination performance and competitiveness

Outcome 2: Formal tourism education programs of partner institutions better match with requirements and needs of the tourism sector

Outcome 3: Project approaches and experiences are used for policy making and program design by Government and other stakeholders

Results

Expected results:  

For outcome 1: i) Suitable partners identified and supported to effectively provide Destination Management Services in target destinations and ii) promote their tourism products in national and international markets- iii) tools to deliver effective Business Development Services are developed and service providers in target destinations are strengthened to improve the service quality of local tourism businesses- iv) local communities in each target destination are strengthened to develop and offer CBT products and/or to produce and sell locally sourced products- v) tools to enhance tourism sustainability are developed jointly with the private sector and introduced to relevant Government agencies

For outcome 2: i) STP Bandung/Bali and PolTekPar Makassar offer formal education in destination management- ii) selected vocational tourism schools (SMKs) improve their performance in line with industry needs

For outcome 3: i) systematic dissemination of lesson's learnt


Results from previous phases:  

A previous phase of WISATA?s (2009-2014) supported the development of DMO in the Island of Flores. This phase reached impressive achievements. Visitors to Flores increased significantly, their average daily spending and their average length of stay, despite a prolonged economic crisis in international key target markets. Between 2009 and 2012, the island received 18% more international (50?000) and 85% more Indonesian visitors (35?000). Daily spending of international tourists rose by 13% to USD 85, while tourists stayed 10% longer (7.5 days in average). Flores generated total revenues from tourism in 2012 in excess of USD 31.5 Million (up 48% from 2009). Anecdotal evidence suggests that promotional efforts conducted with project support have significantly increased international recognition of Flores as an attractive destination.


Directorate/federal office responsible SECO
Credit area Development cooperation
Project partners Contract partner
  • Swisscontact


Budget Current phase Swiss budget CHF   8'100'000 Swiss disbursement to date CHF   0 Budget inclusive project partner CHF   8'100'000
Project phases

Phase 2 15.10.2012 - 30.06.2018   (Completed)