Empowering Media in Tanzania - EMT

Proyecto terminado
A young girl in rural Tanzania © UNESCO

Information provided by media contributes to improve government accountability and people’s livelihoods by providing relevant information to citizens. Yet, the media sector faces challenges including a restrictive legal environment, low professional standards and lack of economic viability. This is a contribution towards addressing those key challenges through partnering with UNESCO, Tanzania Media Foundation and the Media Council of Tanzania.

Región/País Tema Período Presupuesto
Estado de derecho - democracia - derechos humanos
Tecnología de la información y las comunicaciones (TIC)
Medios y libertad de información
Participación democrática y sociedad civil
Capacidades básicas para la vida
01.08.2014 - 28.02.2021
CHF  9’765’000

Tanzania has a vibrant media sector with 763 registered newspapers, 26 television stations, and over a 100 radio stations. There is a close interlinking between business interests and political interests. There are also laws that limit media freedom including restrictions on publishing information considered to be classified by the government and discretionary powers of authorities to ban media outlets.

About 73 % of Tanzanians live in rural areas where public services like education, health and water are of low standard. A study found that 99% of inhabitants of rural areas have access to and use radio (urban areas: 91%) with 61.5% using radio only, and no other media. About 31.2% of rural residents have access to TV (urban: 67.5%), and 25% read newspapers (urban: 48.4%). Radio access is almost equal regarding gender (95% women, 97% men), age, education and regions. So radio is the most consistently available medium for all Tanzanians across income levels, gender and locations. With challenges in service delivery in rural areas and the majority of citizens living there, radio, and media in a general, has a huge potential to bring about transformations as a platform for dialogue between government and citizens.



This programme aims to contribute towards transparent and accountable state systems. By supporting media to play its role as a fourth estate, citizens will be better informed and will engage more effectively in decision making, oversight and advocacy regarding development policy processes at local and national levels.

Grupos destinarios

Direct beneficiaries: National and regional media houses, journalists

Ultimate beneficiaries:  Citizens, including women, in rural areas.

Efectos a medio plazo
  • Enabling environment for freedom of expression and of the media is strengthened.
  • The quality of media reporting has improved and reporting has become more relevant to the lives of rural citizens.
  • Supported media have capacities for long term, sustainable and autonomous service delivery to their communities

Resultados previstos:  

  • Lobby for  enactment of Right to Information and Media Services Acts.
  • Male and female journalists have enhanced their professional capacities for reporting on issues of public interest, particularly through investigative journalism.
  • Local radios strengthened in terms of financial and results based management.

Resultados de las fases anteriores:  

  • Freedom of expression:  Lobbying and advocating for constitutional reforms that would entrench press freedom and right to information in the mother law led to introduction of bill of rights in the proposed new constitution.
  • Rural coverage: TMF’s content analyses show that stories funded by TMF have covered especially rural areas: 82 per cent of TMF-funded content covers rural areas, compared to 25 per cent coverage of rural content by the average Tanzanian media. 
  • Financial sustainability of media houses:  These include, the following media houses with increases in income in brackets: IMTV (53%), Jamii Forums (62%), Jogoo FM (67%), Kitulo (33%), Upendo FM (54%), Moshi FM (51%) More verification has to be done on other grantees.

Dirección / Officina Federal responsable COSUDE
Crédito Cooperación al desarrollo
Contrapartes del proyecto Contraparte del contrato
ONG internacional o extranjera
Sector privado
Organización de las Naciones Unidas (ONU)
  • Sector privado extranjero Norte
  • Sector privado extranjero Sur/Este
  • Commission suisse pour l’UNESCO
  • UNESCO, Tanzania Media Foundation (TMF) and Media Council of Tanzania (MCT)

Coordinación con otros proyectos y actores
  • CSOs/programmes: Social Accountability programme, Democratic Empowerment Project (DEP)
  • Government: Local government authorities
Presupuesto Fase en curso Presupuesto suizo CHF    9’765’000 Presupuesto actual suizo ya emitido CHF    9’004’992
Fases del proyecto Fase 2 01.01.2021 - 31.12.2024   (Fase en curso)

Fase 1 01.08.2014 - 28.02.2021   (Completed)