-    Youth groups

-    Media practitioners (including filmmakers)

-    Audience (citizens)

-    Parents, community leaders and other decision-makers

1.    Young women and men have improved knowledge on civic issues and ways to participate in public life;

2.    Young women and men have increased skills, confidence, motivation and networks to participate in public life;

3.    Young women and men have sustained opportunities to express themselves and engage in constructive dialogue and discussion on public issues;

4.    More positive attitudes towards young women and men’s participation in public life are held by parents, community gatekeepers and decision-makers.

Risultati principali attesi:  

-    Skills development of media practitioners to produce public interest content for young people on civic issues;

-    Production at scale of public interest media content providing young women and men with information on civic issues and creating opportunities for them to have constructive dialogue with decision-makers;

-    Provision of offline opportunities and safe and inclusive online platforms for young women and men to build soft or transferable skills and develop their networks relating to civic engagement;

-    Creation and convening of opportunities at community level for young women and men to collaborate with decision-makers on addressing issues of public importance.

Risultati fasi precedenti:   This project builds on BBC Media Action’s previous projects Loy9 and Klahan9. Loy9 improved the civic knowledge and electoral participation of over two million young Cambodian viewers. BBC Media Action drew on these achievements to build the Klahan9 project, supported by Sida. Klahan9 has reached 2.3 million people through TV and boasts over 1 million Klahan9 Facebook followers, supporting them to secure decent work by providing information about economic and employment opportunities, building self-efficacy and motivation. Sound data prove the impact on knowledge and behaviour – 83% of young people who have seen/heard about Klahan9 say that they have learned something from its content and 57% say that they have made a change or taken action as a result. Given the reach of the Klahan9 brand and platform, which will also be used by the new project, this offers considerable value for money in terms of return on investment.