Swiss Business Hub

The Swiss Business Hub China provides localized support, market information, consulting and networking services to Swiss companies venturing into the Chinese market. An experienced team of trade officers stands ready to support inquiries of all kind and serves as a first-hand local contact for companies - new and experienced - in the Chinese market. In addition, the Swiss Business Hub actively promotes Switzerland as a highly attractive business and investment location for companies from China looking for growth in Switzerland and in Europe.

Export Promotion

The Swiss Business Hub is the key contact point for Swiss and Liechtenstein small and medium-sized enterprises (SMEs) looking for export opportunities in China. The Hub’s services include:

  • Market information and support
  • Detailed market and product analysis
  • Search for distributors, local representatives and partners and support for the establishment of communication channels
  • B2B / B2C sales pipeline development
  • Individual consulting and coaching of SMEs
  • Site location evaluation
  • Organization of events and fact finding missions for Swiss companies, associations and official delegations 

Investment Promotion

The Swiss Business Hub proactively contacts and informs China-based companies about the key advantages of Switzerland as a business and investment location. In close collaboration with cantonal and regional representatives as well as private-sector partners, the Hub supports foreign investors with the following services:

  • Communicating Switzerland’s unique selling points that relate to their business and industry
  • Facilitating contact to regional and cantonal economic development agencies
  • Connecting with research centers and universities
  • Meeting legal and administrative requirements
  • Obtaining work and residence permits
  • Defining the ideal corporate structure and explaining the Swiss tax system

All hubs have a first-rate network of contacts both in the host country and in Switzerland and are part of a Swiss Embassy or Consulate General.

About the Swiss Business Hubs

The Swiss Business Hub China is part of the Embassy of Switzerland in the People’s Republic of China, promoting commercial relations between Switzerland and China. It has its main office in Beijing and further offices in Shanghai and Guangzhou, where they are integrated into the respective Consulates.

With the aim of promoting exports and investments more proactively, in 2001 Switzerland decided to upgrade the trade sections of selected embassies and consulates general around the world into Swiss Business Hubs. A network of 22 hubs exists today, providing Swiss companies with worldwide assistance in developing new potential for their international business and promoting Switzerland as a business location. The Swiss Business Hubs' activities are supported by Switzerland Global Enterprise (S-GE), which has been officially commissioned by the Swiss government to promote exports, imports and investments. Swiss Business Hubs can be found in the USA, Canada, Brazil, Spain, the United Kingdom, France, Germany, Italy, Austria, Poland, Russia, the United Arab Emirates, South Africa, India, Singapore, China, Japan, Korea, Hong Kong, Mexico and Turkey. 

Visit S-GE’s official website for more information:

For further information regarding the activities of the Swiss Business Hub, please contact:

Yves Morath (莫海岩)
Head Swiss Business Hub China

Embassy of Switzerland in the People's Republic of China
Sanlitun Dongwujie 3, 100600 Beijing – China

Tel. CN:            +86 10 8532 7532
Tel. CH:            +41 58 485 3083
Fax:                  +86 10 6532 2736

* Contact person SBH China for Trade Promotion:

Susi WANG, Ke  (王珂)
Chief Trade Officer
Swiss Business Hub China

Embassy of Switzerland in the People's Republic of China
Sanlitun Dongwujie 3, 100600 Beijing – China 

Tel. CN local:  +86 10 8532 7530
Tel. CH VoIP:  +41 58 484 4587

*Contact person SBH China for Investment Promotion:

Roger Germann (阳光)
Chief Investment Officer
Deputy Head Swiss Business Hub China

Embassy of Switzerland in the People’s Republic of China
Sanlitun Dongwujie 3, 100600 Beijing

Tel. CN local: +86 10 8532 8820
Tel. CH VoIP: +41 58 480 1530