2024: Pretty Good Economy (PDF, 34 Pages, 8.9 MB, English)
'Pretty Good Switzerland' is the theme of the two-year public diplomacy campaign 2024-2025 of the Embassy and Consulates of Switzerland in China. In 2024, the campaign focused on Economy, marking the 10th anniversary of the Sino-Swiss Free Trade Agreement. This brochure highlights Switzerland's economic strengths across 12 key sectors, including banking and finance, consumer goods, infrastructure and tourism, and vocational education.