Federal Department of Foreign Affairs FDFA

Communication abroad

Communication abroad contributes to safeguarding Switzerland’s interests abroad using various public-relations tools. Presence Switzerland is in charge of the practical implementation of communication abroad.

The House of Switzerland at the World Economic Forum 2019 in Davos. — Representing Switzerland: the House of Switzerland at the World Economic Forum 2019 in Davos. © FDFA, Presence Switzerland

On 18 December 2020 the Federal Council approved Switzerland's Strategy for Communication Abroad 2021–24. Further information is available on the page dedicated to FDFA's thematic strategies.

Links

Documents

Analysis 2023 of Switzerland’s image abroad (PDF, 22 Pages, 474.6 kB, English)
Other languages
Presence Switzerland Image Monitor 2022: Summary (PDF, 18 Pages, 1.7 MB, German)
Presence Switzerland Image Monitor 2022: Chart Report (PDF, 113 Pages, 1.3 MB, German)

Last update 05.03.2024

Instruments

What tools for which form of communication?
Monitoring and analysis

What is Switzerland’s image abroad?
Platforms abroad

How can Switzerland draw attention to its strengths abroad?
Platforms in Switzerland

How is communication abroad to be organised at the national level?
Information materials and promotional products

How should Switzerland be presented visually and by means of information?
Corporate Design

What is Brand Switzerland?

Contact

FDFA Presence Switzerland

Bundesgasse 32
3003 Bern

Phone

+41 58 462 01 83

prs@eda.admin.ch

Social Media

Twitter @AbtSwitzerland