Communication abroad

The Swiss pavilion at Expo Milano 2015.
Representing Switzerland abroad: the Swiss pavilion at Expo Milano 2015. © FDFA, Presence Switzerland

Communication abroad contributes to safeguarding Switzerland’s interests abroad using various public-relations tools. Presence Switzerland is in charge of the practical implementation of communication abroad.


What tools for which form of communication?

Monitoring and analysis

What is Switzerland’s image abroad?

Platforms abroad

How can Switzerland draw attention to its strengths abroad?

Platforms in Switzerland

How is communication abroad to be organised at the national level?

Information materials and promotional products

How should Switzerland be presented visually and by means of information?

Corporate Design

What is Brand Switzerland?

Guides and forms

Funding for projects abroad and inviting foreign delegations to Switzerland – would you like to join in?